Photo by Britta Jackson

An Unique Marketing Campaign

The Covid pandemic has become the greatest marketing campaign of the home of all times. Discovering the culture of the home is now up to date.

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During the spring quarantine my sister said that the Covid pandemic had become the greatest marketing campaign of the family of all times. I totally agree with her.  Oxford Dictionary defines a marketing campaign as “an organized course of action to promote and sell a product or service”.

The family has been promoted 24 hours a day, 7 days a week for several months. Despite the difficulties that the lockdown has meant, I am sure many of us have found this set of circumstances a great chance to rethink the family and the meaning it has in our lives.

I would add that this family campaign has also become a great campaign about the home. During the lockdown we have been instructed to stay at home and then, suddenly, the home has become a workplace, a school, a hospital, a recovery center, a gym, a bar… From one day to another families have spent more time together than ever before. Definitively, the home has become the center of our world. I think that this opportunity is unique to continue working on the meaning and the value of the home. Discovering the culture of the home is now up to date. 

I would like to share this Communication report: “Home in the Time of Coronavirus”, prepared by Home Renaissance Foundation. Responding to the coronavirus in relation to the Home, different personalities share their experience of what home is – and means – to them during this time of a pandemic. As you read the report you will find that one theme unites all the testimonies: “we need each other, and together, now more than ever, we need that place called home”.

I hope you will enjoy the reading!

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